Football teams have such a large following and as a result, has led to the sport becoming the biggest in the world. With teams such as Manchester United, Chelsea and Barcelona having such large brands and passionate fans, businesses have been getting involved in the sport to get more exposure. Even sports odds bookmakers run multiple adverts and promotions to get more people involved.
At the highest level, these sponsorships tend to be multi-million pound contracts and they tend to bring in the majority of a clubs revenue. The £750 million 10 year deal between Manchester United and Adidas was the largest kit deal at the time. Despite the huge cost, the deal works for both club and sponsor – Adidas will advertised every time the team is playing for the next 10 years. Meanwhile, Manchester United will receive the money and use it how they please.